TikTok is introducing a fresh option that enables them to lessen the volume of AI-made media appearing in their streams. This move comes as the platform disclosed that it presently contains over 1 bn AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the next few weeks before a global launch. This development coincides with a surge in AI-generated material, driven by new AI video creators.
AI Content on Other Platforms
It has been noted that approximately one in 10 of the quickest rising content creators on a popular video site only show clips produced artificially. A considerable share of this material is deemed mass-produced AI material, a term for inferior, mass-produced content that is often nonsensical or dreamlike.
Based on user feedback that a lot of users appreciate content produced via AI tools, including AI artwork to science explainers, and we aim to offer the community the ability to increase or decrease of that, depending on their own preferences,” stated a spokesperson.
Volume and Proportions
The service disclosed that there are presently 1.3bn videos on its network tagged as AI-generated. In total, over 100 m pieces of content are submitted to the service daily, making AI-generated material a relatively small percentage of its complete catalog.
How to Adjust Settings
Members will be capable of decrease or raise the level of artificial media they watch by accessing the topic control setting in the app and selecting the AI content topic. Further subjects that can already be controlled under the setting include news, clothing, beauty, and choreography.
Platform Guidelines
TikTok’s policies oblige users to tag convincing AI-made content, and it bans malicious fake videos of public figures or emergencies. Any authentic-looking AI video that is unmarked can be deleted under its terms of service.
Furthermore, the app will henceforth apply an “AI-made” tag to content made using its proprietary AI systems, or flagged by an cross-platform project for spotting AI-generated material. This step is aimed to help prevent users from seeking to bypass the tagging system.
Responsible AI Funding
TikTok is furthermore introducing a $2 million AI literacy fund for specialists and groups to create informative material about using AI responsibly. This program will support charitable organizations specializing in teaching coding and technology.
Moderation Strategy
The video-sharing app has supported its moderation strategy, amid debate over plans to lay off a large number of review team members in the United Kingdom. The company is planning to cut a significant number of roles in its user protection department in its British office, with worker representatives and internet security professionals raising concerns that people are being substituted by automated systems.
A senior executive stated that staff-based oversight would continue to be important, but artificial intelligence can shield workers by eliminating the most graphic content before it gets reviewed by humans. The company reported a 76% decrease in shocking and graphic content reviewed by human moderators over the last 12 months due to intervention by its automated systems.
It is vital to balance humans and technology to maintain a secure environment,” the executive stated. “We’ll have staff as part of that process, but we also think it’s very important to minimize viewing of unsafe media as quickly as possible, which is the area in which a extensive automated help is making a difference operate efficiently.”
